Saturday, February 18, 2017

Week 6 Prompt

Promoting Romance

I would like to propose a unique way to promote the romance genre in our adult collection, A Blind Date with a Book. We would wrap each title in heart paper and attach a scanable barcode . Using a Hello badge, we would "introduce" the potential reader to the material, using genre appeal terms to describe a bit about the title. 

When the patron returns the item, they would be asked to fill out an entry for a weekly drawing. The drawing prizes would either come from book donations or would be gift certificates to local businesses. Both of these would be funded by our Friends of the Library. We would have bookmarks available with Read-A-Likes and popular authors' series lists.

To promote integrated advisory, I would like to include audio books and DVDs as well as fiction and non-fiction titles. We would also have flyers showing how to access our OverDrive and Hoopla services. Many people in our community  commute to Chicago on the South Shore and have over an hour twice a day to devote to reading or listening. 

This display is located near the circulation desk. We have had so many children want to take out these wrapped books that we have decided to create a Don't Judge a Book by Its Cover promotion for Juvenile and YA for the month of April, to celebrate April Fools. I think we might use either the first sentence of the book or the last one. Maybe we won't give them any clues...


  1. Wonderful idea! I love the "hello my name is" stickers and the drawing idea!

  2. I love this idea! In fact, I discussed the same thing on my blog with a different twist. I liked that you ask the patrons to fill out an entry for a drawing.