Highlighting and promoting their fiction collection is a major focus for public libraries. While many patrons prefer to read nonfiction, the focus for the majority of patrons who read for pleasure, is the fiction collection. This is the area where Readers' Advisory tools are especially useful for encouraging patrons to check out a read-a-like, discover a new author, or maybe even take a reading challenge. The increase in circulation generated by these efforts is the bonus for "finding a book for every reader and every reader their book."
All libraries face budget, space, and staff limitations. So, we have to get creative and use our resources to the best of our abilities. The three best ways we have to market our fiction collection are:
|Just Off the New Shelf|
|Today's Hot Topics|
|Readbox: Books into Movies|
I must be honest here, these were all taken at the main library. They have more staff time and creative talent available in the Reference Department, not to mention, space.
Readers' Advisory Tools
Passive ways to promote check-outs are always useful, especially for the patrons who prefer to keep their reading choices private or who do not think that their questions are important enough to "bother" the clerk. We routinely create new readers' advisory tools such as:
- author and series lists
- read-a-likes bookmarks for popular authors and best sellers
- what to read next lists for those authors who take their time (at least to the patrons) writing the next book in the series or for those who can't imagine ever wanting to read another book because the series they just finished was so wonderful
- books into movies to read before the movie comes out
- alternate available - like the audio-book, large print copies, Overdrive, Hoopla, or our pre-loaded nooks for check-out - when the holds queue is soooooo long
I discovered this in an article on the NoveList Blog:
"When I think about my mom getting book recommendations, I think about how awesome it would be if that self-check receipt (email or print) suggested she read The Alienist after she’s finished with The Gods of Gotham and mentioned that the next book in the Timothy Wilde series is Seven for a Secret. Even better if the self-check screen gave her a chance to put those recommendations on hold."
For those of you lucky enough to have self-check at your libraries, this is an awesome suggestion! I would love to hear from those of you who get a chance to implement this suggestion.
Self-check Your Way to Great Recommendations